Design and creation of a website presenting yachts and cruises

The Client

Abberley Luxury Yachts is a yacht charter service that ensures that chartering and owning a yacht is an exciting, pampering and joyful experience, an unrivaled synergy in creating perfect memories at sea.

Brief

Abberley Yachts had an extensive brief, inspired by the major charter sites. The requirements could be summarized as follows:

1. to rise to the level of large sites in the field at a much lower cost;
2. to present the yachts in as much detail as possible, with multiple sorting and comparison filters;
3. to offer the possibility of filtering and searching according to a series of criteria;
4. to contain a section of destinations structured by geographical areas, with details about each location appreciated by tourists;
5. to display the yachts available for each location;
6. a blog area with extensive articles about attractive areas everywhere, with tips for yacht rentals and recommended yachts;
7. an extensive photo gallery for both destinations and yachts;
8. an easy-to-maintain backend, where they can be easily updated yachts, add new boats, sort and enter essential details for each.

The Process

Creating the Abberley Yachts website was a major challenge, both in terms of design and the technical solution of the required functionalities. Coordination between the design team and programmers was a very important aspect, considering that the design had to set the direction of the implementation of the functionalities. Choosing the CMS platform allowed us great freedom in terms of design, the site being designed to behave similarly on both mobile and laptop/desktop without creating stand-alone solutions for each environment.

The Result

The result is a complex, easy-to-navigate site where the visitor can easily find the information they are looking for, and make decisions regarding their next experience at sea, from renting a small yacht with a few seats to large yachts with crew included. The information is elegantly structured and easy to understand, supported by an impressive number of spectacular images. In any section of the site, the visitor will find a bouquet of carefully chosen images to support all the valuable information hosted on each page.