Biomedicus packaging

The Client

Biomedicus is a brand developed by SD Cosmetics with a range of natural infusion products, which exploit the medical properties of special plants traditionally used by the people.

Brief

The existing packaging was outdated, dull and lacking in visual impact. Our task was to change the packaging, without interfering with the boxes to keep production costs reasonable, by reinventing the existing labels and bringing the product into a modern, contemporary area.

The Process

As a niche product with limited distribution, market research proved to be a complicated task. Without clear competition, without a clear target audience, similar products oscillate between a rudimentary approach and limited attempts to define a range or a trend. The importance of using illustrations with the plants of the main ingredient was our primary orientation.

The Result

The packaging in the Biomedicus range now has a clear, impactful, easily recognizable visual direction. The versatile design is elegantly applied to the entire range using color coding by active ingredients and accompanied by illustrations of less common plants that constitute the main ingredient of the product. The sleeve labels bring extra security by sealing the product.