Cemacon Website Design
The Client
Cemacon is a company with a history of over 50 years that operates 3 factories, including the largest and most modern production capacity of ceramic blocks and the largest production capacity of lintels in Romania, thus being the leader of the ceramic block market in Transylvania.
They proposed to revolutionize the construction materials industry in Romania and developed the Evoceramic VB range, ceramic blocks with integrated basalt wool that ensure the thermal comfort of the home without the need for an external thermal insulation system.
Brief
The client wanted us to take the experience a customer has when interacting with the brand and the website to another level through design, intuitiveness and "customer experience" to precisely reflect Cemacon's innovative brand positioning. Our expectations in the design area are: for the platform to be clean, simple, clear and intuitive navigation, thin fonts, messages highlighted with large fonts and very large images.
The website has the following objectives:
- presentation of the company and products
- working tool for construction specialists, distributors, employees and the end customer through technical sheets, information and tools
- employer branding
- to convince the end customer to request the product from distributors, architects or builders.
The Process
After thorough research among competitors and other sites with similar content, we moved on to creating the website structure and organizing the content on the pages. We continued with establishing the site's color scheme in harmony with the brand and choosing fonts for the design proposals. In accordance with the client's wishes, we continued to expand the design on all pages of the site from desktop to mobile.
The result
32 pages with distinct design and 12 mobile translations with a balanced user-oriented design emphasizing the product and the advantages it brings. The design includes, in addition to product presentations, a dedicated set of icons, dedicated forms, requirements calculators, product comparator, distributor and architect search and galleries with reference works.
