Catalog Fusion Cosmetic Plant

The Client

Founded in 1991 in Cluj-Napoca, Cosmetic Plant, a family company that has become one of the most important Romanian cosmetics manufacturers. With its wide range of quality products inspired by nature, winners of several international awards, it supports women, giving them the beauty and radiance they deserve.

Brief

Cosmetic Plant's requirement for this project was to create a product catalog for the Fusion product range, their highest-ranking range. The catalog had to denote the quality of the products and provide as much information about them as possible. In terms of graphics and structure, the requirements were summarized as follows:

1. using large images of women;
2. presenting each product with a description;
3. categorizing products on pages according to features or subcategory;
4. displaying the strengths of each product.

The Process

The layout proposals carefully constructed according to the demanding requirements of the brief led to the crystallization of a concrete graphic direction and its extension to the entire product range. Long searches for images to be used on each page led to proposals of images that resonate with each product itself for a chromatic and visual harmony. The edits and corrections made on each individual image were necessary for an exceptional, flawless result.

The Result

The Fusion catalog is a unique experience, an elaborate introduction to the world of products in the Fusion range from Cosmetic Plant. The carefully chosen large images are accompanied by detailed information about each product, grouped according to the active ingredient, color-coded like the range's packaging.