Crama Rătești Catalog

The Client

Rătești Winery is a winery in northwestern Transylvania, an area with an old winemaking tradition. The winery's wines obtained from young vines are fresh and aromatic with numerous awards won at international competitions.

Brief

The need for a catalog to present the winery and the wines arose after the packaging for the main ranges produced by Crama Rătești was completed.

The Process

As those who built the Rătești Winery brand from the beginning and those who developed all the wine packaging, our approach was to organically continue the design line conceived for the labels, as well as to present each product in the most advantageous way possible. The layout of the pages perfectly fits the wine ranges, divided by color (white, red and rose). The black and white images that accompany the wines put the wines in the foreground, with distinctive bottle shapes elegantly combined with majestic labels.

The Result

The Rătești Winery product catalog is a special product, appreciated and widely used by the marketing and sales team. It is tailored to the wines in terms of quality, supporting them visually, thus facilitating the introduction of the range to new markets.