Mailpro Website Design

The Client

Mailpro, a family-owned company specializing in email marketing with a high degree of data security, founded in 2001. It is an online platform dedicated to the marketing success of small and medium-sized businesses.

Mailpro excels in providing a comprehensive suite of marketing solutions tailored to the needs of its clients. The platform includes cutting-edge email marketing solutions, reliable transactional marketing services, robust SMTP gateways, seamless SMS gateways, easy-to-use online forms and surveys.

Brief

Mailpro's existing website was complex and very extensive, operating in 6 languages ​​with a lot of content. The main task was a complete redesign without changing the basic structure or existing content. The biggest challenge was to design the navigation menu to encompass all pages, but also to provide an opening for expanding the menu with new pages. At the same time, to structure the content on the various functionalities offered by the Mailpro platform such as email marketing, SMS marketing, form creation plus others.

The Process

As with any more complex project, the first phase is documentation. How the competition does it, what we have differently in the client's case, what differentiates the client from the competition. Then finding the best solutions for each individual problem that integrate both into the agreed graphic concept and from a technical point of view.

In this case, we took into account both the correlation with the application itself and with the existing content, planning in depth the application of the new design to all available languages, keeping the resources as a common base.

The Result

We developed our own design system integrated with a custom icon pack (over 350 icons) dedicated to the site to personalize the visitor's experience and visual impact as much as possible.

We adopted a modern technical solution, with a simple and elegant code, which facilitates further development of the source code without affecting existing parts. In the end, we rewrote the entire source code of the site, applying the design to over 1200 different pages in each language.