Mailpro Email Marketing Benchmark
Services: Report design, website page
The Client
Mailpro is a marketing platform designed for small and medium businesses. Launched in 2012 Mailpro is a freemium, first email marketing application you could try without buying in Europe.
The Brief
Mailpro wanted a report from the data they collected on customer behavior in sending marketing emails, as well as an analysis of the performance of these emails in terms of openness or interaction. Data is broken down by country, industry, or other segment.
The Process
The documentation consisted in the analysis of similar materials made by other companies with a similar profile (email marketing). The process continued with design and layout proposals with finding solutions for presenting data as simple and easy to understand as possible, but also versatile to cover a wider variety of data.
The Result
The design proposals have crystallized into a minimalist, clean design with a clear presentation of the data, with a note of fun to break the monotonous string of data.
