Mailpro Email Marketing Benchmark
Client: Mailpro
Services: report design, website page design
Services: report design, website page design
The Client
Mailpro is a marketing platform designed for small and medium-sized businesses. Launched in 2012, Mailpro is a freemium email marketing application that you can try without buying in Europe.
Brief
Mailpro wanted a report on the data they collected about customer behavior in sending marketing emails, as well as an analysis of the performance of these emails in terms of opening or interaction. The data is analyzed by country, industry or other segments.
The Process
The documentation consisted of analyzing similar materials created by other companies with a similar profile (email marketing). The process continued through design and layout proposals with finding solutions for presenting data as simply and easily as possible, but also versatile to cover a greater variety of data.
The Result
The design proposals crystallized into a minimalist, airy design, with clear presentation of data, with a touch of fun to break up the monotonous string of data.
