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Website design for personalized nutrition plans

Client: Metabolic Balance
Services: website design, landing page design, online banner design
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website design metabolic balance

The Client

Metabolic Balance is the program for balancing metabolism and controlling body weight designed by German doctors and nutrition scientists. The program is available exclusively under the guidance of accredited Metabolic Balance doctor-consultants.

Metabolic Balance website

Brief

Being a franchise brand, certain elements were provided by the umbrella brand, but without an exact branding manual, thus leaving greater freedom for the creation. Within the brief, the client established a series of mandatory requirements to be respected in the creation of the site. The requirements can be summarized as follows:

  1. maintaining the guidelines of the company's umbrella website
  2. advisor section, with a presentation page for each and an individual contact form
  3. the possibility of filtering advisors by county
  4. case studies and customer testimonials
  5. accessibility also on mobile.
Metabolic Balance website

Our approach

Considering the relative freedom offered by the franchise opens up a way for certain improvements in terms of design and layout. Our proposals have materialized in the current website.

The result

A well-structured website, easy to maintain with a section of highly read articles, which also performs excellently on mobile. It provides important data about advisors and an easy way to get in touch with the advisor closest to you or the one with whom the client resonates best.

Metabolic Balance website

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