The Client
Tectum Steel is a specialist in the field of metal roofing with a selected offer of metal tile models and other complementary products in construction such as rainwater systems, roof windows, fence battens, attic stairs, corrugated sheet and click sheet.
Brief
Website design with a logo redesign. The website must present products from different manufacturers, competitors in the field, without favoring a particular brand and present a much wider range of products than other online competitors. The design must be customer-oriented, with clear price offers and helpful solutions in the form of a roof configurator. Product categories will have filters for a more targeted search based on product characteristics.
The detailed product presentation must include the following:
- prices displayed according to thicknesses and finishes
- colors available for each finish
- table with technical characteristics
- link to the technical sheet and roof configurator
- gallery with completed projects
- specific offer request form.
The Process
We started with the analysis of the competition and the manufacturers together with the analysis of the brief, going through a process of crystallization of the structure, the presentation method and the chiseling of the content taking into account usability and putting ourselves in the position of the client to identify the need for information for which the website is accessed. We continued by structuring the elements to find the most balanced ordering of the elements both visually and in terms of information.
The Result
A structured, organized and easy-to-understand design that presents the products, services and company in a professional manner. The logo is perfectly integrated into a responsive, clean and professional website helped by icons created specifically for the brand, with well-defined and balanced colors on all pages.