Identity and website design for online store

The Client

Vitessence was born from the desire to offer a range of products that are as suitable as possible for people who actively choose a balanced lifestyle.

Brief

The client's requirement for creating the identity and design of the online store was centered around the idea of ​​balanced, organic food. The related indications were summarized as follows:

1. reduced color palette (black/white + an accent);
2. organic and balanced;

The Process

After a documentation regarding similar brands on the market and a positive and negative categorization from the client regarding the visual presentation of the competition, we moved on to the logo proposals. The proposals turned into an organic development together with the client to find the most desired form for the identity.

The Result

Following the creative process that extended over a longer period, the current identity was realized, transposed into office materials, online store design and several online communication ideas. The design of the online store emphasizes the simplicity of the logo and highlights the products. The reduced number of colors, a palette focused on black and white and cyclamen accents provide a clean space in which the attention falls on the products on sale.